Thursday May 3rd, 2018
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Create Your RockStar Brand! Make it Clear. Make it Cohesive. Make it Convert.
Rediscover and claim who you are in business NOW. Increase profits and joy by getting clear about who you are, what you offer, and who you serve. Attract more great clients by developing your own RockStar Brand. Your brand should be cohesive, consistent, and convert potential customers into Ideal Clients. Key takeaways will include: Rediscover and claim who you are in business. Gain clarity about who you serve – it may not be who you think. Identify your own single most effective tool in creating your own RockStar Brand – your Brand Soundtrack!
I'm Too Busy...
As entrepreneurs we are constantly being asked to be more and do more. When we get clear about the activities that make the biggest difference to our business we can get more of what matters done which will free-up time to cultivate meaningful network connections and focus on money making activities. If you are overwhelmed, busy, frustrated, or feel like you will never get to the end of your to-do list and wonder how you will ever get it ALL done … it’s time to say “yes,” less and identify why it’s so hard to say “no.” Define what business activities get your wholehearted YES!!! Leave with a script you can use to set boundaries immediately.
A hello and welcome from the incoming IVAA President for 2018-2019, Emily Mazza.
4 Ps to Being Paid: The Secret to Becoming a Well-Paid, In-Demand Expert VA
Why do some VA careers languish and others skyrocket to the top? Attend this fast-paced, value-packed webinar with the former 6-figure VA and current business coach and trainer for VAs, Kathy Goughenour, to get the inside scoop on how to AMPLIFY your VA business. During this webinar, you’ll assess if you have what it takes to be a high-paid, in-demand Expert VA, discover the 4 Ps to Paid that can double (even triple) your income, and learn the 2 traits clients are begging for (and willing to pay top dollar for). You won’t want to miss our keynote address if you’re ready to gain fortune, freedom, and flexibility … faster.
Podcasting as a Unique Way to Market Your Business (Amplify YOURSELF!)
In this session attendees will learn the benefits of podcasting as a unique way to market themselves and their business. Podcasting allows audiences to engage with you in a very different way than in regular print media or online content. Podcasting opens a door to deeper connections with your audience. And that's powerful when it comes to the “know you, like you, and trust you” factor. Podcasts are also a great medium for professional and personal growth. In this session, we'll touch on the benefits of podcasting as a marketing tool, securing guest opportunities for additional exposure, and how to find podcasts that will help broaden your knowledge. It's time to Amplify yourself, get noticed and heard.
The Ins & Outs of Podcasting....and the Support Services Podcasters Need From VAs!
Podcasting is having another growth spurt and doesn't look to be going anywhere in the future. Learn the ins and outs of podcasting and what services you could add to your business. First, we'll look at what podcasting is and the technological elements required to produce podcasts. Second. we'll talk about how you can build your VA business to support Podcasters in the areas they need it most.
Work Smarter Not Harder: The Secrets to Feeling Less Stress and Having More Time!
You can have an amazing business with tons of expertise and potential, but if you lack the systems to effectively manage your projects and your time, you are likely living in a constant state of frustration and overwhelm. During this session, Christine will show you how to work through overwhelm by identifying actions that will result in positive impact and provide tips and tools to increase your productivity while making time for your personal life priorities. You will learn to easily create systems and routines that will save you time, leave you feeling less stressed, and allow you to make more money!
Just the Interlude: 7 Steps to Renewing Your Business After Hitting Pause
There may come a day when family caregiving demands more of your attention and time. It is an extremely difficult decision to choose between your work life (VA business) and your life’s work (family). Putting your business on hold to focus on a family crisis does not mean the end of your business. Lisa Riggi will share how she re-opened and Amplified her virtual assistant business after putting it on a year-long hiatus when her daughter became gravely ill. Learn the 7 steps she took to refocus, reimagine, and recreate her virtual assistant business.
5 Simple Steps to Take You From VA to OBM in 90 Days
During this engaging session, you will discover if being an OBM is right for you. You’ll also learn if you are stuck in the VA model (hours for dollars) or if you can move your business to the OBM model (value based earnings). Steps include up-leveling your techie VA knowledge, creating and implementing a bigger vision for your clients, managing launches for your clients, and growing and managing a team. The biggest step is mastering your mindset so you are ready to take your business to the next level.
How High Earning Service Professionals Double Their Business Consistently
During this presentation, you'll learn insider secrets to: Discover the techniques that high earning service professionals use allowing them to consistently skyrocket their sales and income; How to feel less overwhelmed with your day-to-day business and develop a simple, consistent business-building process that will give you the results that you desire, without spending countless hours; Understand how to ask powerful questions that will quickly establish trust, credibility, and rapport and lead to more “yeses”; How to master the inner game of money and how to charge what you’re worth.
Friday May 4th, 2018
Use Strategic Content Marketing To Amplify Your Personal Brand & Attract Your Ideal Clients
Don't fall victim to creating random acts of content or being the same as everyone else! Use content marketing to AMPLIFY your personal brand; create AWARENESS of you and your services; generate ATTRACTION to you and your services; hold the ATTENTION of your ideal clients; and lead to the ACQUISITION of ideal clients into your business. In this session, you’ll get clear on how content marketing can help your business grow and create a winning strategy for your content marketing. You’ll also learn the 5 steps to follow to get started with content marketing. Let your personality, expertise, and business shine!
Bump Up Your Rate and Boost Your Practice: Specialize as a Launch VA
Grow your practice and increase your billing rate by tapping into one of hottest virtual trends right now: Solopreneur Product Launches. Online entrepreneurs have an idea and they're passionate about their vision. What they often don’t have are the technology skills, the focus, or the organization to make that vision a reality. Discover what prospects mean when they talk about launching, the different types of launches that exist, and the best way to keep your clients (and their launches) on track. Learn to leverage the skills you already have in a fun new way. We’ll talk about everything from setting up beginning sales funnels to scheduling and managing your clients' pre-launch content. I’ll explain the types of programs and services you need to know and how the pieces all fit together to create a successful launch. Add this skill to your VA toolbox and become the launch expert clients need.
Four Steps to WordPress Security
WordPress is the fastest growing Content Management System (CMS), with roughly 500+ new sites being built daily in the top 10 million websites on the web (compared to Shopify’s and Squarespace’s 60-80). Seventeen posts are published every second on WordPress sites around the world. As a VA, it's a sure bet you're going to be working with WordPress in some way, shape, or form. Increasing your knowledge of WordPress, especially WordPress security, will add significant value to the services you provide to your clients. Learn what's involved in keeping a WordPress site safe and secure, what steps you can take yourself, and where you might need some technical assistance. Leave with 4 action steps to implement!
Are You Afraid of Success or Failure? How Fear Keeps Us From Achieving The Success We Deserve (and How to Push Through It!)
Do you ever get paralyzed with indecision when it comes to your business? When you start your business, you soar forward on the momentum of excitement and the possibilities in front of you. You quickly realize that there are many decisions that need to be made every day, and it is very easy to get into overwhelm. What are you afraid of? Failure? Success? Making the wrong choice? In business, taking steps forward towards your goals requires stepping into the fear of the unknown a lot of the time. That can cause you to freeze in place and get stuck in indecision or overwhelm. In this closing session, we’ll talk about where that fear comes from and how it manifests in your daily activities. We'll also talk about what to do when that fear strikes, so you can move through it, into success!
Join us as our President ends the Summit with a drawing of names for all sorts of prizes donated for the Summit!
5 Process Groups of Project Management and How to Identify Opportunities to Grow Your VA Business
Project Management is an area that people hear about, but don’t completely understand how it fits into a productive business environment. As a Virtual Assistant, if you understand how to manage a project you can use the opportunity to help clients become more productive, increase revenues, and increase customer service. Within Project Management there are certain aspects to account for and too often business owners don’t have time to manage the details, but as a Virtual Project Manager you can add value by helping them better manage their projects. Within your Virtual Assistant business you can provide a competitive advantage in many areas of the Project Management Framework. In this session, Jill Frack identifies the 5 Process Groups of Project Management and provides opportunities for growth within your own business. Use your skills to distinguish yourself within the Virtual Assistant industry!
Facilitating Your Client Meetings
As more and more companies are embracing virtual working environments, you may find yourself elevated to a facilitator of meetings, rather than simply taking notes and being behind the scenes. Learn the dynamics of the team, whether it's your client and your client's client hashing out an upcoming project, or a team working towards a projected goal. Recognize when the team is stuck and learn how to encourage the Move, the Oppose, the Follow, or the Bystand. Learn some virtual facilitation techniques that can help make your client meetings productive and moving towards a final destination. Do you know the Powerful Questions that can trigger new ideas or help to solve recurring ones? This is more than taking minutes during a meeting, which is still a real handy skill to have; it's about helping your client teams become as productive as possible.
Best Practices of a Multi-VA Company
Running a Multi-VA business means being able to project manage a team. If you are thinking of building one or have started adding subcontractors to help grow your business, knowing best practices of running a Multi-VA business is imperative to success. We will cover a range of areas to do that including: How do you know when you’re ready to create a multi-VA team? What are the characteristics of a good team leader? How do you continue to be successful with this business model? How do you choose team members? And much more! Learn best practices for success as you grow your business. Learn what skills sets you need to run a Multi-VA business. Learn from three different perspectives with different levels of experiences.